Heritage Pool Supply Group announces the acquisition of the industry’s leading commercial & institutional platform, Recreonics, Inc.
November 3, 2023
McKinney, TX – November 3, 2023
Heritage Pool Supply Group, Inc. (“Heritage”) announced today that it has acquired Recreonics, Inc. (“Recreonics” or the “Company”), a leading national distributor of equipment and supplies with a focus on institutional and commercial swimming pool facilities. Terms of the agreement were not disclosed.
Headquartered in Louisville, Kentucky, Recreonics was founded in 1965 by Frank Jones, Jr. and is run today by Michael Garland. Michael will continue to lead the Company’s dedicated team, ensuring continuity and consistency for customers, suppliers, and employees. Michael will also be promoted to Vice President, Commercial for Heritage as the company builds out the industry’s leading omni-channel commercial platform under the Recreonics brand banner.
Matt McDermott, President of Heritage, commented, “We are thrilled to welcome the entire Recreonics team to our growing family of companies. Recreonics is the premier destination in the commercial/institutional swimming pool market and has become an integral part of the industry’s value-chain since its inception. Heritage will continue to build upon the Company’s brand while honoring the legacy of its founder, Frank Jones, Jr., who was a widely respected and truly remarkable figure in the pool and spa industry for more than 50 years.”
Michael Garland, Executive Vice President of Recreonics, commented, “We are honored to announce our newfound partnership with our friends at Heritage. Heritage shares our commitment to fanatical customer service and to investing in the loyal employees that are the heart and soul of our business. Our founder, Frank Jones, Jr., had a vision to become an industry leader in the pool and spa space, and we firmly believe Heritage will perpetuate that vision for decades to come.”
About Heritage Pool Supply Group
Heritage Pool Supply Group has grown to become one of the largest and fastest growing pool supply distributors in the United States. Since the company’s inception in 2021, Heritage has established a differentiated growth strategy and entrepreneurial culture that is focused on serving customers, partnering with suppliers, and attracting the industry’s best talent. Heritage currently operates under a family of distinct local brands encompassing more than 115 locations across 30 states. Heritage Pool Supply Group is a wholly owned subsidiary of SRS Distribution Inc., one of the largest and fastest-growing privately held wholesale distributors in the United States.